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Relationship Marketing… It’s What To Do When Sales Are Few



I keep telling myself not to panic. But that’s easier said than done. Especially when bills are due and payments are few and far between. At times like this the second thing to go after my appetite is my faith. I mean like faith in everything. Faith in my services, faith in my ability, in my current marketing campaign, you name it.

But most of all I loose faith in God himself. I blame him for abandoning me and for not answering me when I call. I get angry with him for giving me dreams and not the resources to achieve them. Sometimes I lose my faith in his existence as a whole and I want to turn my back on him.

I don’t think I’m the only one who's ever felt like this. And I’m sure next to no one wants to hear this from a person whose entire business model is predicated upon the existence and power of God. But I have to be honest with you and we all know running a business is not for the faint of heart.

But I am dedicated (and I hope after reading this you will be too) to overcoming these obstacles and allowing God to show himself to be Lord in his time with all his splendor and glory. I am expecting him to hold true to his promises and when I have nothing else I cling to the promises for dear life… Literally.  Contrary to popular belief waiting time is not leisure time. It’s not ok to just say you believe and sit on your tail and pout waiting for your “breakthrough”. We must always be at work showing our faith in God’s promises so that we can please him. For without faith it is impossible to please him. Hebrews 11:6 Praying for your income to be double and not doing anything to double your value or the value of your offering is pointless and gets you nowhere.(trust me, I’ve tried)womanprasing

So exactly how do you actively wait? Well I have identified five situations that I believe all of us can relate to. And I’d like to share with you how God showed me how to apply different aspects of Relationship Marketing to each one. But you don’t have to take my word for it. I’ve also included scripture references for you to study on your own time.

I would love to for you to share ways you actively wait and/or how you have successfully applied Relationship Marketing in your business. And if you’re reading this asking yourself what the heck Relationship Marketing even is, I would encourage you to register for my BOSS Holiday Sales Training asap so we can get you up to using these amazing strategies before the holidays. CLICK HERE for all the details.

Now, back to subject at hand...

1. No one is buying what I’m selling anymore..Our products/services are to meet the Empty purse (crop)needs of our target market that's business 101. And if no one is buying from you chances are you are not meeting their needs nor are you the solution to some problem. It's time to reevaluate your offering. But how do you do that? Well the best way is to ask those who have bought from you in the past. Ask them what they are in need of in regards to your industry and business model. Getting the feedback of customers and potential customers can make or break your business. Proverbs 15:31

 

2. I need to make a sale now. So I'm going to offer steep discounts and post/tweet it repeatedly until someone buys… Out of desperation we tend to over promote or discount our offering excessively low with the mindset that a small sale is better than no sale at all. But it's important to understand that we are to add value to the lives of our

panic-2customers/clients while keeping our offering valuable. The truth is many consumers are turned off by excessively low prices as much if not more than excessively high prices. Also, this sense of panic leaves no time for relationship building and customers recognize that you are more concerned with receiving a payment than you are with being of service. As a result we end up repelling new business rather than attracting it. Matthew 6:25

3. I find it difficult to connect/find new buyers/partners... Have you taken the time to really develop a relationship with your current customer? Unless you are new to business altogether chances are someone has bought from you. And if they've never made a referral it's possible you have dropped the ball in building a relationship with them through an authentic consistent customer experience. Philippians 2:1-5

checklist4. I feel like I spend all day working on or in my business only to end the day feeling unproductive and haven’t made any progress… As a business owner routine is crucial. You should always have a set of action items that you complete every day, week, and month, to help you stay on task and build meaningful customer relationships. Just as a pilot uses a checklist while taking off to insure a safe successful flight and another to insure a safe successful landing so should you to insure you're building a successful business relationships with your current and potential customers. Proverbs 21:5

5. I am working diligently but I am still on the verge of giving up because nothing seems to be working... This is the other side of the coin to my last point. As a solo entrepreneur it's easy to get overwhelmed because you wear so many different hats. After praying for focus and guidance, it's important to trust your gut. Once the spirit gives you peace about in how to handle certain aspects of your business, you have to trust it and remain laser focused. Work it in faith keeping in mind that success takes time just like the planting of seeds. Galatians 6:9

So, when sales are few… Here’s what you do:

  1. Make sure you’re offering solutions not just pushing products

  2. Don’t panic and act out of desperation

  3. Be certain to know relationships first, then business comes naturally

  4. Set daily, weekly, and monthly action items and be diligent to do them

  5. Keep at it


Please leave a comment and let me know your thoughts. And if you need further assistance, I would encourage you to register for my BOSS Holiday Sales Training. CLICK HERE for all the details.

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